Shaping Responsible, Transparent Gaming in the Public Interest
NAGO represents licensed gaming operators committed to evidence-based regulation, consumer protection, and the complete elimination of illegal gambling.
To advance a well-regulated, consumer-safe gaming environment through transparent advocacy, independent research, and constructive engagement with public authorities and civil society.
Our Core Areas of Work
Responsible Gaming
Promoting evidence-based player protection measures — voluntary spending limits, reality checks, and robust self-exclusion mechanisms — across all licensed operators.
Legislative Reform
Advocating for a clear, proportionate regulatory framework that protects consumers, eliminates the illegal market, and enables sustainable licensed operations.
Against Illegal Gambling
Cooperating with law enforcement and public authorities to identify, report, and eliminate unlicensed operators that exploit consumers and undermine public trust.
Transparency & Accountability
Maintaining the highest standards of openness — publishing annual reports, funding disclosures, and governance records for complete public scrutiny.
Current Public Awareness Campaigns
Know Your Limits — Play Responsibly
Our national public education campaign raises awareness of the tools available to stay in control — deposit limits, time restrictions, cooling-off periods, and self-exclusion. All available on every licensed platform.
Learn about player protectionSpot the Difference — Legal vs. Illegal
Illegal gambling platforms offer no consumer protection, no recourse, and no accountability. Our campaign helps the public identify unlicensed operators and report them to the appropriate authorities.
Learn to identify illegal sitesNews & Announcements
NAGO Submits Comprehensive Responsible Gaming Framework to Regulatory Authority
NAGO presented a 47-point framework to the National Gaming Regulatory Authority, outlining evidence-based standards for player protection tools, mandatory spending limits, and enhanced self-exclusion mechanisms.
New Study Reveals Scale of Illegal Online Gambling: Consumers at Risk
NAGO's latest research estimates that unregulated, illegal gambling platforms account for nearly 23% of total online gaming activity in the country — posing serious risks to consumer safety and public revenues.
NAGO Members Adopt Enhanced Player Protection Standards Across All Platforms
Following a year-long consultation process, all NAGO member operators have committed to the updated Player Protection Standards, covering deposit limits, reality checks, and affordability assessments.
We Are Accountable to the Public
NAGO operates under a strict transparency policy. All funding sources, governance structures, and advocacy activities are documented and published for public review. We believe that public trust must be earned through consistent openness.
Access Free Public Education Resources
NAGO publishes a range of free resources for consumers, educators, health professionals, and policymakers — covering responsible gaming, consumer rights, and how to identify illegal operators.
Responsible Gaming Toolkit
A practical guide for players on managing their gambling safely.
Download PDFConsumer Awareness Leaflets
Easy-to-read materials explaining rights, limits, and helplines.
Download PDFPolicy Research Database
All NAGO research reports, working papers, and policy analyses.
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